Saturday, April 14, 2012

Australian Retailers are Among the Top 25 Retailers in the World

Australian Retailers are Among the Top 25 Retailers in the World

Leading online marketing company Oracle Digital faces up to the challenge of the growing demand for online shopping by coming up with yet another set of innovative SEO products which are especially designed for businesses to succeed both in a local and global aspect.


Perth, Western Australia (PRWEB) April 14, 2012
Oracle Digital, one of the top SEO companies in Western Australia, has started its persistent efforts in marketing their latest Internet Marketing tools - in support of the increasing demand for competitive online strategies in the retail sector as shown in the new list of the top companies in the world.
In a recent report undertaken by Deloitte, one of the most renowned research agencies in the world, entitled “250 largest retailers by revenue globally” - two of Australia’s largest retailers were included, namely, Woolworths and Wesfarmers (Coles Supermarkets).
Woolworths is ranked at number 20, while Wesfarmers is in the 23rd spot, which is a testament as to how online strategies can efficiently help a business gain an advantage over competitors.
The current spots of Woolworths’ and Wesfarmers are significant improvements, considering their positions from the previous year, which was at 26 and 28, respectively. And analysts believe that this is a signal for conventional and traditional retailers to follow suit.
The jump in the ratings of the two retail companies is a welcome development to online companies, considering that the global financial crisis and the economic slowdown have resulted to big losses for different companies, but not for those who are using online tools.
With the extensive online strategies and efforts that these two Australian companies were able to use, they were able to overturn the negative consequences of the recession and have been able to earn profits accordingly – making them not just among the top 250 companies, but among the top 25 retail companies in the world today.
The other retailers in the list are Wal-Mart (no.1), Carrefour (no.2), Metro (no.3), Tesco (no.4), Schwarz (no.5), The Kroger Co. (no.6), Costco (no.7), Aldi (no.8), Home Depot (no.9), and Target Corp (no.10).
One of the main factors that were considered for the inclusion in the said list is profitability – which, considering the tumultuous financial times, was quite a feat because of the extra-precautionary behaviour that consumers showed, as well as the credit problems that many had to endure.
But despite the setbacks that these top retail companies had undergone – all were able to cut costs, adjust inventory levels and earn significant profits in the end. And this is why they are considered as the best in the world.
And as attested to by analysts - using online strategies is bound to reap the benefits for any retailer, whether local or international. This is in line with the fact that through the Internet - the market is larger, and the potential to earn is limitless. Hence, using technology for business gains is something that everyone should look into.
James Corby, Business Development Director of Oracle Digital, couldn’t agree more. He says, “The Internet is the best platform that a business can use to reach a wider market and to ensure that its customers are satisfied. And with all the Internet tools available for those who are interested – then it can be honestly said that doing business with this platform is more efficient and will provide more success.”
Corby further adds, “Treat this like you would a traditional offline business, be informed, have a budget, and most importantly a highly marketable product, and there is all the more reason you can be successful.”
It is because of this potential for success that Oracle Digital has unveiled its latest innovations to the public – from its Social Marketing tools, to its SEO procedures and up to its Reputation Management techniques, all of which are for the purpose of helping businesses earn more.
Oracle Digital is a trusted SEO Company in Western Australia which serves clients from Adelaide, Brisbane, Melbourne and Sydney. If you want to know more about the company, then give them a call at 1300 899 851, or visit their website at http://www.oracledigital.com.au.

Australian Online Shoppers Behaviour


Survey Shows Online Shopping Behaviour of Online Shoppers in Australia

Perth SEO Company Oracle Digital launches new strategic online campaign tools for a more feasible local online business.

Perth, Western Australia (PRWEB) April 13, 2012
Oracle Digital, the leading Internet Marketing Company in Western Australia, has announced the launching of its most effective SEO strategies and web marketing techniques that will help local businesses foster a reputable image that would, in effect, lead them to compete with other retailers both in the local and international scenes. This is in relation to recent studies showing the increasing importance of online stores for consumers all over the world.
In a recent survey conducted by MasterCard, consumers are actually buying their goods from local online retailers, the said survey showing that around 75% of consumers have been supporting home-grown companies instead of international ones.
As shown in a recent survey about the shopping behaviour of online shoppers, this outright support for local online companies can be attributed to the latter’s faster delivery time and the consumer’s choice to make purchases only from brands that they trust and are familiar with.
Andrew Cart, the Country Manager of MasterCard in Australia, re-affirms this view. He believes that there is a very big potential waiting for small enterprises that are planning to go online, despite the threat of international retailers looming over them.
Cart says, “More and more, shoppers are rewarding local stores who invest in and update their online presence.” He then says, “Presenting an innovative and fun experience is becoming a vital tactic for those wishing to gain a loyal customer base.”
Analysts have also noted that department stores will need to boost their campaign procedures and online offerings in order to be able to address the increasing demand of online shoppers and to win over their competitors. Unfortunately, there are local companies who have not heeded this call.
Recent studies show that local retailers who did not bother to establish extensive online visibility and strategies have been getting poor earnings, this despite the NAB index showing that online business sales grew by 29% in 2011.
Examples of such local retailers who did not embrace online strategies are David Jones and Myer, which reported a profit plunge or 40% an 17.5% percent, respectively.
In an interview, Paul Zahra, the chief executive of David Jones, admitted that his department store did not really invest that much in online tools and did not put too much focus on online shopping. However, because of the company’s recent losses and after seeing the efficiency of online strategies – Zahra disclosed that his company is planning to do more investments for online shopping and will offer more products towards the last quarter of 2012.
In line with this recent finding, Clint Maher, Director of Operations of Oracle Digital, explains the efficiency of online shopping, "The need to go online is an indispensable move towards achieving sustainable business growth... It's quite exciting to see the dramatic uptrend in searches for consumables and gifts this year. If I were a retailer without an online sales division, then I would be very, very worried."
Indeed, in an environment that has been drastically changed by the Internet – it is high time that retailers are able to go with the trends and strive to make their services even better. And this is why Oracle Digital has released its up-to-date social marketing strategies, along with ethical SEO practices which aim to help local businesses establish their reputation efficiently and a whole lot easier.
Oracle Digital is the leading name when it comes to reputation management in Western Australia. The company caters to clients from Adelaide, Brisbane, Melbourne, and Sydney. If you want to know more about the company and their services, give them a call at 1300 899 851, or visit their website at http://www.oracledigital.com.au.

Source : http://www.prweb.com/releases/2012/4/prweb9391445.htm